When the pandemic led to temporary store closures, Terranova Philippines faced the challenge of integrating online and offline channels seamlessly. With Etaily’s expertise, we empowered Terranova to achieve two essential goals:

Unified Multi-Channel Retailing

• We connected online stores with physical retail and fulfillment centers, creating a cohesive and streamlined shopping experience.

Real-Time Inventory and Data Syncing

• Our solution enabled unified, real-time management of inventory and data, ensuring efficient operations across all channels.

With Etaily’s complete retail control solution, Terranova was equipped to thrive in the digital-first retail landscape, driving sustainable growth and long-term success.

Etaily’s approach built a seamless, scalable eCommerce ecosystem that complemented Terranova’s existing retail operations while expanding their reach to new digital customers. From storefront setup to fulfillment, we handled every detail, empowering Terranova to achieve lasting growth and success.

Etaily launched Terranova.ph and storefronts on ZALORA, Lazada, and Shopee, creating seamless shopping experiences at every touchpoint. By integrating order processing and inventory management, we connected Terranova’s online and physical stores, ensuring a consistent and smooth customer journey across all channels.

We partnered with Terranova to craft engaging, platform-specific content that resonated with their audience. Through professional product photography, optimized descriptions, and consistent messaging, we captured the brand’s youthful energy and made it easy for customers to find what they needed.

Etaily introduced a centralized inventory system that synchronized stock in real time across Terranova’s online and offline channels. This streamlined approach minimized overstocking and stockouts, optimizing sales opportunities and ensuring customers could always access their desired products.

With Etaily’s performance marketing expertise, Terranova expanded its reach through targeted Google and Facebook ads, affiliate marketing, and engaging social media campaigns. These strategies connected Terranova to a wider audience, driving traffic and boosting sales.

Etaily managed the entire fulfillment process, ensuring fast and accurate order picking, packing, and delivery for both Terranova.ph and marketplace orders. Our logistics network supported high-demand periods, maintaining fast delivery and excellent customer satisfaction.

Etaily handled customer inquiries across multiple channels, offering prompt, helpful responses to questions about products, sizing, and delivery. We worked closely with Terranova to build lasting customer relationships, ensuring a positive shopping experience that mirrored in-store interactions.

Since launching its online presence, Terranova Philippines has experienced remarkable growth in sales and brand visibility:

• The launch of Terranova.ph and the ZALORA storefront in January 2021 quickly gained momentum.
• Expanding to Lazada, a leading platform in the Philippines, broadened the brand’s reach.

Within just three months, Terranova achieved significant milestones:

• Doubled its business growth rate
• Attained 1.5x higher conversion rates
• Increased repurchase rates and average order value

With Etaily’s guidance, Terranova strengthened its digital presence, boosted customer engagement, and reinforced its leadership in fast fashion e-commerce.