TikTok isn’t just a platform for entertainment anymore—it’s an emerging force in e-commerce. With millions of active users and an engagement-driven algorithm, it opens doors for brands to connect with audiences in creative and impactful ways. Yet, for premium brands like Samsung, the challenge lies in entering this vibrant space without compromising their identity or value.

Etaily turned this challenge into an opportunity. With our expertise, Samsung transitioned seamlessly into TikTok Shop, leveraging its features to drive significant growth while staying true to its premium reputation.

Samsung faced a hesitation many premium brands share: how to engage with TikTok’s e-commerce ecosystem without losing its identity. Rather than relying on discounts or undermining brand values, Etaily crafted a strategy that maintained Samsung’s premium position while tapping into the platform’s potential.

We aligned Samsung’s strengths with TikTok Shop’s unique opportunities:

Brand Integrity First

• Partnered with KOLs who aligned with Samsung’s values, and hosted curated livestreams that emphasized innovation and quality.

Value Over Discounts

• Focused on Samsung’s unmatched value instead of promotions, positioning it above discount-driven competitors.

Authentic Influencer Partnerships

• Collaborated with influencers who understood Samsung’s products to solidify brand awareness and drive organic conversions.

Optimized Inventory and Campaigns

• Synced product availability with campaigns, and created scalable, data-informed strategies for consistency year-round.

Our approach delivered remarkable results for Samsung:

• Ranked Top 5 in TikTok’s Electronics category during key events
• Surpassed sales targets with a significant increase in GMV
• Achieved over 1.8 million livestream views in a single day
• Livestream shopping contributed to 40% of GMV, proving the power of interactive content

Samsung’s success on TikTok Shop isn’t just a milestone—it demonstrates the platform’s e-commerce potential. With Etaily’s expertise, we turned a challenge into an opportunity, ensuring Samsung thrives in an ever-evolving retail landscape.

At Etaily, our mission is simple: to enable brands like Samsung to excel on digital platforms and build thriving futures.