Our Story

Etaily started in the Philippines and expanded to other markets in the region. We are now reaching more than 150 Million consumers across the Philippines, Malaysia, and Singapore. We are on track to reach more than 650 Million consumers accross all major Southeast Asia countries. Southeast Asia as a region belongs to the most dynamic growing consumer regions in the World and being one of the most significant economic engines in Asia Pacific.

Our Philosophy

At Etaily, our philosophy is that retailers and consumer brands need to think "online first, offline to follow." We believe the next generation of consumer brands requires an online-first market entry and operation, particularly in Southeast Asia. This philosophy offers a more asset-light operation compared to the traditional asset-heavy offline approach. Etaily is dedicated to helping brands create smart and flexible supply chains that are cost-effective, efficient, and localized. By embracing a digital-first approach, we support brands in navigating the complexities of the Southeast Asian market, ensuring they thrive in both online and offline environments. We do this as both brand owners and brand managers.

Our Values

Customer Obsession

Etailers start with the customer and work backwards. They work vigorously to earn and keep customer’s trust. Although etailers pay attention to competitors, they obsess over customers.

Dive Deep

Etailers operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdotes differ. No task is beneath them. They are numbers driven and make fact based decisions.

Invent & Simplify

Etailers expect and require innovation and invention from their teams and always find a way to simplify. Etailers are never done learning and always seek to improve themselves. They are externally aware, look for new ideas from everywhere, and are not limited to "not invented here."

Ownership

Etailers are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company. Beyond just their team. They never say "that’s not my job."

One Team

Etailers work together as One Team and are solving problems by bringing together the expertise from different departments. They create an inclusive work environment. They achieve more when we collaborate and all work together to achieve common goals. Etailers can rely on each other for support, help, and regular constructive feedback.

Etaily

Great People

Great Culture

Great place to work

etaily is proud to be recognized as a Great Place to Work-Certified™ organization

Our Team

We are an incredible team, dedicated to delivering excellent experiences for the brands and businesses we work with. We are really proud to be recognized as a 'Great Place to Work'. We strongly believe in our values and work hard to live up to the high standards that we have set for ourselves.

Hear from Our People

Jason Jocson
Head of People