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E-commerce

Inventory Turnover

Indication of how frequently a company sells its physical products

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E-commerce
Gross Profit

Total sales of the firm minus the total cost of the goods sold.

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E-commerce
Business License

You may need a local, county, state or federal license – or none at all. Where your company is located will determine the type of license you need and where to obtain it.

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E-commerce
Niche Market

For example, within the market for women’s shoes are many different niches, or segments

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E-commerce
Branding

The impression that pops into their minds when they hear your business’ name

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E-commerce
Operating expenses

Expense of carrying on the day- to-day activities that do not involve production or sales.

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E-commerce
Conversational Commerce

Refers to the intersection of messaging apps and shopping.

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