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E-commerce
Business License

You may need a local, county, state or federal license – or none at all. Where your company is located will determine the type of license you need and where to obtain it.

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E-commerce
Niche Market

For example, within the market for women’s shoes are many different niches, or segments

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E-commerce
Branding

The impression that pops into their minds when they hear your business’ name

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E-commerce
Operating expenses

Expense of carrying on the day- to-day activities that do not involve production or sales.

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E-commerce
Conversational Commerce

Refers to the intersection of messaging apps and shopping.

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E-commerce
Opportunity Cost

It’s a value of the road not taken.

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E-commerce
Private Label

Pay to have it produced and delivered to your store

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E-commerce
Outdoor Advertising

Billboards and transit

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E-commerce
Green Marketing

Marketing of environmentally friendly products and services

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E-commerce
Overhead Costs

Associated with running a business that can’t be linked to creating or producing a product or service

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E-commerce
Trade Show

Purpose is to bring together members of the trade – or industry

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Products
Merchandising

Merchandising typically involves presenting products in a visually favorable ligh

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