Etaily x Avon Intimates: A Strategic Partnership Redefining Intimates Apparel in the Digital Age

[Manila, Philippines | June 2025] — Avon Philippines has partnered with Etaily to launch Avon Intimates, the Official Intimates Apparel Stores of Avon Philippines on Lazada and Shopee, as part of its strategy to enhance its digital presence and strengthen its leadership in the category.

Recognizing the need to accelerate growth across distinct product categories, Avon Philippines has strategically segmented its portfolio and entrusted Etaily, Southeast Asia’s leading e-commerce enabler, with its beloved Intimates line. This marks a pivotal collaboration between a heritage beauty and fashion brand and a digital-first powerhouse.

Etaily x Avon Intimates is more than just a store; it represents empowerment, confidence, and innovation. Through this partnership, Avon leverages Etaily's expertise in e-commerce operations, digital marketing, and customer engagement to bring its Intimates line closer to every Filipina, wherever she shops.

The partnership combines Avon’s longstanding expertise in women’s fashion with Etaily’s end-to-end e-commerce capabilities to deliver a streamlined, data-driven platform for intimate apparel.

Avon Intimates is now live across Shopee and Lazada, and is set to offer curated collections, exclusive drops, and special campaigns throughout the year.

Avon is a leader in direct selling and beauty innovation, with over 135 years of experience empowering women. In the Philippines, Avon is a trusted brand in beauty, fashion, and self-expression, dedicated to helping women achieve their full potential.

Etaily is a full-service e-commerce provider that helps brands adapt to the digital world. Operating across Southeast Asia, Etaily offers solutions in store management, fulfillment, digital marketing, and content creation, driven by data and innovation.