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E-commerce

Barrier To Entry

Can include government regulations, the need for licenses, and having to compete with a large corporation as a small business startup.

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E-commerce
Human Resources (HR)

Recruiting, vetting, selecting, hiring, onboarding, training, promoting, paying, and firing employees

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E-commerce
Brand Equity

Value is determined by consumer perception of and experiences with the brand

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E-commerce
Purchase Order

A buyer committing to pay the seller for the sale of specific products or services

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E-commerce
Direct Marketing

Method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman

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E-commerce
Stock Keeping Unit (SKU)

A unique code consisting of letters and numbers that identify characteristics about each product, such as manufacturer

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Products
Retail

A business sells a product or service to an individual consumer for his or her own use

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