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E-commerce

Employer Identification NUmber (EIN)

Like social security numbers, they never expire and are never reissued to another business.

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Products
Product Positioning

Form of marketing that presents the benefits of your product to a particular target audience

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E-commerce
Doing Business As (DBA)

To operate under a different name, companies need to submit an application indicating the name to be used and verify that another business is not already using the name.

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E-commerce
Inventory Turnover

Indication of how frequently a company sells its physical products

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E-commerce
Gross Profit

Total sales of the firm minus the total cost of the goods sold.

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Distribution
FOB Shipping Point

As soon as the shipment of goods leaves the seller’s warehouse, the seller records the sale as complete

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E-commerce
Niche Market

For example, within the market for women’s shoes are many different niches, or segments

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